Author name: rahul.wrkz@gmail.com

Short-form video (Reels/TikTok/Shorts) is the single highest-velocity channel for discovery and purchase inspiration today. Attention windows are tiny: under 90 […]

Customers now expect experiences that feel crafted for them. The shift from “segment” to “individual” is powered by generative AI

Searching is evolving: algorithm updates increasingly reward depth, helpfulness, and demonstrated experience—not just keyword mechanics. Google’s guidance emphasizes people-first helpful

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